Thursday 20 February 2014

Media Release: Converse South Africa #ClashWall | Cape Town and Cape Town

What I like to refer as; the universal footwear of unity -  Converse announces the launch of SNEAKERS CLASH a series of vibrant and colourful moments across Europe, the Middle East and Africa.

Sneakers Clash is designed to disrupt and clash against a grey world. In South Africa, Cape Town gets set to clash on the 28th of February. Johannesburg will be next on the 7th of March 2014..  Where SNEAKERS CLASH will inspire explosive bursts of creative action

Wall of Clash (reference to as #ClashWall on twitter) will collide street artists with clashing styles at unexpected locations – challenging them to unleash their most visceral work against a dull, lifeless wall. It is here that they will be influenced by @Converse_Africa followers who make suggestions on what to paint – forming a democratic yet chaotic collaboration that will be anything but boring.

Where will this be happening, you may ask?
Cape Town: V&A Waterfront; 28 February – 1 March 2018
Johannesburg: Braamfontein; 7-8 March 2014

SNEAKERS CLASH is inspired by the winter 2014 Converse All Star sneaker collection, featuring dynamic pops of colour and elevated silhouettes to provoke youthful self-expression. Colourful tie-dye, bold colour blocking and striking archive prints create stylish looks perfect for brightening up the spring season. The undoubted hero of the collection is the Converse All Star Chuck ’70 – a new take on an American icon.

The new Converse All Star Chuck ’70 is released with two of the first prints ever released on a Chuck Taylor All Star sneaker, with striking camouflage and the glow-in-the-dark zebra patterns. The new Converse All Star Chuck ’70 will also be available in six of the original 1972 colours in high and ox silhouettes, all featuring heavy grade canvas uppers, a smaller toe box, reinforced canvas heel strips, premium nickel hardware, thick cotton laces and a cushioned sock-liner for added

Available Colors: Camouflage Print, Zebra Print, Sunflower Yellow, Black, Heritage Blue, Crimson, True Navy and Parchment. Suggested Retail Price: Ranging from R899.95 to R999.95

Join the conversation, be involved and help to create something radical. Send your suggestions to @Converse_Africa and hashtag #ClashWall as Converse South Africa puts it they would like this to be a ‘democratic yet chaotic collaboration that will be anything but boring’. So Do Best!

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