What happens when powerful personalities come together to represent one massive brand? A fusion of cameras, celebrity, fashion and music ignite to create one amazing photo-shoot. This is what transpired on the 26th of November when the Brutal Fruit trio: Bonang Matheba, Gert Johann Coetzee and Miss Pru came out to play in the most unconventional of ways, showcasing their new roles as Brutal Fruit Ambassadors.
Brutal Fruit is conspicuously known for partnering with heavyweights in the entertainment and fashion space, through long-standing partnerships with media queen Bonang “Queen B” Matheba and Fashion Designer Gert Johan Coetzee. “Over the years, Brutal Fruit has enjoyed a long-standing relationship with Bonang as the Brand Ambassador and Gert through a number of partnerships, we are thrilled to be continuing this journey with them”, said Lulama Mahanjana: Assistant Brand Manager for Brutal Fruit.
Keeping up with the brand’s new variant, Mango-Goji Fusion, which is termed the drink for party people, Brutal Fruit is also happy to welcome up & coming female dj, Miss Pru to the family – who is sure to keep South Africans dancing this summer.
Matheba, whose relationship with the brand began when she hosted reality royalty Kim Kardashian and sister Khloe Kardashian for the Cheeky Cranberry launch in 2010, expressed her excitement about the continued partnership. “I am enthralled about being able to continue to work with Brutal Fruit. We have a number of exciting collaborations in the works, I can’t wait to share them all with you”, added Bonang.
The Brutal Fruit Ambassadors, partnered with online fashion magazine – Previdar, to bring to life a never-before-seen Goji tale, fusing celebrity, fashion and dance into one. The setting, a dazzling limousine; the plot, a threefold scenario inspired by Sex and The City, the life of a Rockstar and Party People. The Brutal Fruit Ambassadors are set to grace the the high-fashion pages of the online magazine during the December period.
Don’t miss out on the action: Be sure to check out www.previdar.com
From The Desk of: Zoe Msutwana | DNA Brand Architects | 011 465 8784