What happens when
powerful personalities come together to represent one massive brand? A fusion of cameras, celebrity, fashion and
music ignite to create one amazing photo-shoot. This is what transpired on the 26th
of November when the Brutal Fruit trio: Bonang Matheba, Gert Johann Coetzee and
Miss Pru came out to play in the most unconventional of ways, showcasing their
new roles as Brutal Fruit Ambassadors.
Brutal Fruit is conspicuously
known for partnering with heavyweights in the entertainment and fashion space,
through long-standing partnerships with media queen Bonang “Queen B” Matheba
and Fashion Designer Gert Johan Coetzee. “Over the years, Brutal Fruit has
enjoyed a long-standing relationship with Bonang as the Brand Ambassador and
Gert through a number of partnerships, we are thrilled to be continuing this journey
with them”, said Lulama Mahanjana: Assistant Brand Manager for Brutal Fruit.
Keeping up with the
brand’s new variant, Mango-Goji Fusion, which is termed the drink for party
people, Brutal Fruit is also happy to welcome up & coming female dj, Miss Pru
to the family – who is sure to keep South Africans dancing this summer.
Matheba, whose
relationship with the brand began when she hosted reality royalty Kim
Kardashian and sister Khloe Kardashian for the Cheeky Cranberry launch in 2010,
expressed her excitement about the continued partnership. “I am enthralled about
being able to continue to work with Brutal Fruit. We have a number of exciting
collaborations in the works, I can’t wait to share them all with you”, added
Bonang.
The Brutal Fruit
Ambassadors, partnered with online fashion magazine – Previdar, to bring to life a never-before-seen Goji tale, fusing celebrity, fashion and dance into one. The
setting, a dazzling limousine; the plot, a threefold scenario inspired by Sex
and The City, the life of a Rockstar and Party People. The Brutal Fruit
Ambassadors are set to grace the the high-fashion pages of the online magazine during
the December period.
Don’t miss out on the
action: Be sure to check out www.previdar.com
From The Desk of: Zoe Msutwana | DNA
Brand Architects | 011 465 8784
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