Friday 22 November 2013

Media Release: Ted Baker A/W14 x Take The Scenic Route




















































Awash with nostalgia and old-fashioned glamour, Ted’s Womenswear collection is a modern classic with a stylish palette of soft nudes and natural hues, deepened with rich chilli reds and lighter bottle greens.

Inspired by vintage paintings, Ted’s penchant for print and colour gets bigger, brighter and bolder with the signature 40s Bloom, Oil Painting and Bejewelled Wing prints featuring on delicate knitwear and full-bodied skirts.

Worn as statement pieces, outerwear’s oversized faux fur collars and decorative buttons are distinctly feminine, whilst tailoring sees wholesome textures and modern patterns blend with contemporary prints for a modern take on power dressing.

For a more psychedelic flavour, Ted’s taken an unpredictable detour towards a new breed of modern digital print and bold graphics. Woven geo-jacquards are mixed and matched with neon highlights and bold primary colours to create clean, minimal silhouettes.

The perfect platform to leave a lasting impression, accessories include pony hair clutches with metallic ‘T’ branding and matching heels to bring a spot of colour to a dark winter’s day. A dual-functional leather tote with pop-off clutch instantly takes you from day to night in style.

Whether you’re a man-about-town or a true country gent, Ted’s taken the express line to dapper and debonair for his Menswear collection.

Urban yet urbane mustards and muted teals sit alongside dark reds and purples to deliver an essential collection that puts the ‘aah’ into suave.

Jackets with satin trims and heritage details offer a more sophisticated, gentrified feel. Departing from the casual chino, a smarter trouser in cotton,   or heavier woollen fabrics sits back with knitted waistcoats and tailored blazers.

Art Deco inspired geometric prints and vintage collar pins give shirts a cleaner and more spontaneous style. If there’s a nip in the air, layer up with luxuriously light knitwear in refined merino wools to catch the eye of fellow passengers.

Last but not least, embossed leather and canvas feature across holdalls, satchels and cases; umbrellas and pocket squares ensure the quintessential gentleman is always well turned out.
So try something fresh, go somewhere new and most importantly, take the scenic route with Ted this season: striking colours, breath-taking prints and dramatic fabrics designed to make you stop in your tracks.



From The Desk of:  Janna Koppel | Janna Koppel PR | janna@jkpr.co.za
 
P.S No one tells a story like Ted. Absolutely loved reading this release, spot on! Attending the press launch day - where they introduce the new collection of the season is just a pleasurable. It is fabulous hearing the ladies take you through the collection and details of the garments.

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