Friday, 4 October 2013

Suzaan Heyns X SA Fashion Week AW 2014 Collection Is Inspire By Minnie Mouse
























































































Drawing inspiration from Minnie Mouse’s unique and distinctive style, from her polka dots, bows, charm and independence, Suzaan has created a range that truly speaks to Minnie Mouse’s style status – a status that surpasses trends and continues to inspire girls the world over, no matter what their age.

‘It is has been an incredible adventure working in collaboration with Disney, I have loved the process of taking inspiration from Minnie Mouse as an existing pop culture icon,’ says Suzaan Heyns. ‘My interpretation transforms some of her iconic attributes into a collection that is elegant, sophisticated and fun!’

First launched and unveiled at London Fashion Week in 2012, the Inspired by Minnie campaign saw 11 international designers creating unique Minnie Mouse Must Haves: one-off garments and accessories inspired by Minnie Mouse. Celebrating Minnie Mouse’s timeless appeal, the renowned designers included Michael van der Ham, Giles, Richard Nicoll, Lulu Guinness, Katie Hillier, Tatty Devine, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Terry de Havilland, and Piers Atkinson who creatively interpreted her signature bows and trademark polka dots. The phenomenon continues as the campaign rolls onto the African continent at this year’s SA Fashion Week.

‘Minnie Mouse continues to inspire women the world over and we are thrilled to continue the Inspired by Minnie campaign by bringing her fashion-savvies to South Africa in this unique and exciting collaboration with Suzaan Heyns,’ says Christine Service, Country Manager, The Walt Disney Company Africa. ‘Minnie Mouse and her unique style continue to inspire fans across the world. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene.’

Six of the bespoke garments and accessories will be auctioned at a later date in conjunction with a nationwide search for an aspiring fashion designer to win a design apprenticeship with Suzaan in Johannesburg.

The Suzaan Heyns ‘Inspired by Minnie’ Autumn/Winter line will be available to purchase from the designer’s store in Melrose Arch from April 2014. Social media followers can join in the inspiration by using the hashtag #inspiredbyminnie.

From The Desk of: Sanri van Wyk| Taryn Fritz PR and Comms. |  (011) 888-8548 | jared@tarynfritzpr.co.za