Thursday, 24 October 2013

Media Release | CHIVAS REGAL 12 Made for Gentlemen x Design Your Own Suit

























Chivas Regal 12 is a brand made for gentlemen that incorporates luxury, craft, substance and style into everyday life and is now giving you the opportunity to do the same.

By visiting the Chivas Regal 12 micro-site at www.madeforgentlemen.co.za and entering the competition on the page, you stand a chance to win a bespoke Fabiani suit, which will be tailored to feature the unique design you created.

“Both Chivas Regal 12 and Fabiani provide a way for the modern gentleman to stand apart from the crowd, recognize the value of craft and heritage and their express success through luxurious items made exclusively for them. Both brands are truly Made For Gentlemen,” says Mac Mabidilala, Brand Manager for Chivas Regal.

When entering the competition, you are prompted to customize your own unique, African-inspired suit using the options on the page. Once you have completed your design, you will be prompted to share it with friends and family, which will put you in the draw to be the winning design.

Chivas Regal 12, a brand of the Pernod Ricard group, will also be present at this year’s FNB WhiskyLive Festival, taking place at the Sandton Convention Centre from 6 to 8 November 2014.
  
“The Chivas Regal 12 stand will encompass everything the brand stands for, including style, substance and luxury. We will be giving visitors the opportunity to meet with a master-tailor who will provide insight into the craftsmanship of tailoring. Visitors will also be able to enter the competition via the microsite on the stand to stand a chance of winning a tailor-made suit,” concludes Mabidilala.

From The Desk of: Nthabiseng Sibeko | Lion’s Wing Brand Communications | 0115493600

Just in case you had these questions in mind after reading the release:
** What is the value of the bespoke suit up for grabs? - Winners will receive a custom-made Fabiani suit that they designed themselves; a value cannot be given as the designs will vary
** Will there only be one winner? - There will be six winners in total. 
** When does the competition start and end? - The competition began on September 15 and will end on December 31
** Where will this suit be manufactured? - The suit will be manufactured locally by Fabiani
** Where are the fabrics sourced from? - Fabiani and Artlab will be sourcing the fabrics for the suit from a mill in Italy called Marzotto. They specialise in premium suiting's and jacketing for the world's biggest brands
** What type of fabrics will be used? - Premium Super 100's Wool combined with a 5% Elastin bi-way stretch. Black, Navy or Charcoal