Saturday, 26 October 2013

Alexa Liss x Mercedes Benz Fashion Week Africa 2013

“The Autumn/Winter 2014 collection, entitled FUTURE THE FORREST, is a considered blend between the natural and the futuristic. The concept explores the versatility of natural; materials, wood and the issue of deforestation. Guided by ta philosophy of giving back more and consuming less, Alexa Liss has chosen to support the eco-group, Greenpop to aid their reforestation programme and raise awareness regarding environmental issues with a long-term pledge of donating a percentage of her future profits to the organization. A practical and compelling ‘Tees for Trees” line has been created to support Greenpop’s tree-planting efforts with a tree being planted every T-Shirt sold.”