Media Release | Tiger Of Sweden To Open New Concept Store In Cape Town

Swedish fashion brand Tiger of Sweden adds another step to their international expansion by opening a new concept store in Cape Town. The store, which will open by the end of October, is one of the first of its kind world-wide, with a complete new concept for the interior design. An architectural clean-cut store inspired by urban lifestyles and minimalism.

The new concept store will open on the upper level of the V&A Waterfront building, one of Cape Town’s most exclusive and prestigious shopping destinations. The store contains the entire range of Tiger of Sweden including men’s and women’s wear, shoes, accessories and the denim line, Tiger of Sweden Jeans. With its 160 square metres, the store is the third Tiger of Sweden store in South Africa, yet the first one to carry the new interior concept. Custom made furniture of aluminium and steel combined with contrasting texture on walls and velvet panels makes an eclectic mix that relates to the Tiger of Sweden core values of professional individualism, high fashion and Scandinavian tailoring with an urban feel. Tiger of Sweden is in a very exciting phase right now where we focus on taking our brand outside Scandinavia and out to the international market on a higher level than before. South Africa continues to be one of our most important markets and we, together with our exclusive South Africa partners, Brand Group International, are very happy to be opening this new concept store, offering the client a total view over our philosophy. “Our goal is to double our total turnover within the next five years and to continue to strengthen our position as an international brand”, says David Thunmarker, CEO at Tiger of Sweden.

It would be nice to own a Tiger of Sweden suit or three...

From The Desk of: Carmen Spence | Brand Group International | Carmen@brandgroup.co.za