Thursday, 13 June 2013

Media Release | Fundudzi Cobalt Shirtdress Cures The Winter Blues



















































Fundudzi by Craig Jacobs speeds up the arrival of recently launched tuxedo shirt dress. IT STIRRED the attention of fashionistas attending the spring summer collections at SAFW – and so, in an unprecedented move, local label Fundudzi by Craig Jacobs has launched its cobalt blue tuxedo pleat shirtdress three months ahead of schedule.

The dress, made from cotton poplin in the year’s most coveted hue, formed part of the tight capsule themed Freeflow which was sponsored by American Swiss and reflects the label’s signature understated style. Craig Jacobs, the label’s creative director, said he always knew the piece would be a major seller but he never expected the interest seconds after it hit the SAFW ramp in April. “The @Fundudzi Twitter feed went wild with comments from media and fans alike, and we also took a number of orders from clients wanting the dress immediately,” he said. As a result, the label decided to rush production of the piece, and it has just arrived on the rails of the popular Edgars X SA Designer Capsule at Edgars stores in Sandton and Melrose Arch. “We thought, what better way to cure the winter blues than the chance to wear the piece in what will become the year’s hottest colour,” says Jacobs. Featuring a luxurious satin collar and covered buttons, the tuxedo pleat shirtdress is made from cotton poplin and retails for R980. Channeling spirited, individualistic women who enjoy wearing pieces which
reflect a modern African aesthetic,

Images: Simon Deiner / SDR Phototgraphy