Thursday, 18 April 2013

Media Release | The International Fashion Sale (IFS) x Unsigned Designers Collaboration

























The International Fashion Sale (IFS) is a South African engineered business that seeks to enhance the fashion and textile industry in our country. Our unsigned designers programme, is a step towards enhancing our competitive advantage with international markets in the fashion industry. We hope to train and facilitate 50 young designers by exposing them to an estimated number of 25000 shoppers over a three day time frame. The IFS team will administer an application process allowing young designers from anywhere around the country to apply. Shortly after we will conduct telephonic interviews and controlled quality checks with applicants, to help us narrow down the numbers to 50.

South Africa has thousands of students graduating from Fashion Design institutes each year and some who have not been availed the chance to study find means to teach themselves and gain the necessary expertise in order to pursue fashion design. The country may have a host of popular design names that could be said to be household parties such as you Clive

Rundle’, Black Coffee,  Suzaan Heyns, David Tlale and Gert Johan to name but a few. However we only have a handful of these designers collaborating with large chain stores to enhance their brands, thus retail chain stores facilitate mass market buying from very few of those popular local designers. As a result we are then left with thousands of unemployed youth with qualifications or talent that they cannot utilize, as platforms for growing their potential are unlimited.

This year new management and strategy at the IFS looks to counter the state of unemployment. We have launched a programmed titled the “UNSIGNED DESIGNERS”. It is a platform within the IFS where young talented designers regardless of background and economic status will be given the opportunity to retail their items as the IFS from July 26th- 28th 2013 at no cost to the designers chosen. We are looking for fresh and vibrant designers who understand their brand and themselves, through programmes that foster retail and business management training we hope to impart skills that will help them control and manage their businesses fully post the IFS. Our top 50, is innovative, fashion forward, personal brand conscious, creative and amongst other things they are the cream of the crop that will blow us away with unseen and unheard of garments. Fell you have the potential? Enter today!!

Interested Applicants may send their contact details to nqobi@theifs.co.za 

From The Desk of: Nomanqoba Mthembu | International Fashion Sale | 0748731496 | nqobi@theifs.co.za