Monday, 18 March 2013

Media Release | o.d.m - original dynamic minimal-watches Launched in South Africa





















































o.d.m - original dynamic minimal-watches is a Hong Kong based company which has adopted a philosophy that illustrates itself in original design, dynamic functions and minimal artificiality. The quirky designer watch collection was established in 1999, however in 2006 re-established its position as an ‘inno-trendy timewear” brand, symbolizing their aim to adopt new technologies and design innovative ornamental wristwatches.

To build a more distinctive orientation in the market, o.d.m divides its products into two main lines: odm and o.d.m. original.  odm is the more fashionable, futuristic  and trendy of the two, targeted for trendy youths who are fond of bold, new and advanced designs. 

Alternatively, o.d.m. original aims at meeting the demands of young executives (age ranges from 25 to 35) who are looking for something classy and unusual in the marketplace, thus this product line features simple yet sophisticated designs for the more mature and creative wearers.

In order to raise further recognition in different categories, o.d.m developed an independent product design team, odm+, to handle collaboration programs with various brands and design units such as Coca-Cola, Looney Tunes, Astro Boy, Batman, Trexi, Jon Burgerman, Michael Young, Devilrobots, Tim Yap, and Jean Charles de Castelbajac. These watches target a niche group of young-at-heart, style driven and design-conscious people in the worldwide market of watches.

o.d.m was the first Hong Kong watch brand to participate in the Baselword in 2003. Since then they have continuously taken part in the worldwide event along with other world class brand names.

o.d.m has a long list of international awards including; iF Design Award China and Germany as well as, both Japan and USA’s Good Design Awards. In 2011 o.d.m won the Hong Kong Top Brand Award which encouraged the brand in its pursuit of excellence to promote Hong Kong products and to enhance their profile, both locally and internationally.

o.d.m South Africa looks forward to following the remarkable success of other international markets such as Paris, Singapore, China, The United States and UK. o.d.m will launch into select boutique stores from Winter 2013, with prices ranging from R930-R1850. For retailer information please call 082 337 7892.

From The Desk of:  Janna Koppel Bernic | Janna Koppel Public Relations | janna@jkpr.co.za