Thursday, 1 November 2012

Alek Wek For Melissa Shoes Rainbow Collection | Media Release















































International fashion model Alek Wek, has been selected to represent Melissa shoes in their latest campaign. The South Sudanese supermodel is the face of the Melissa “Rainbow” collection, the images from the campaign are bright and colourful with Alek styled like an African princess, in a techni-coloured Melissa rainbow, she stands statuesque. The Melissa rainbow collection is now available at retail stores from October through to March 2013.
From The Desk of: Rachel Perrin | Red Marketing | 011 484 9088

P.S Beautiful campaign images. Evidently there was a shit load of body shimmer that was involved in this shoot, wonder who was the greaser! A lot of post-production manipulation work that went down here i.e Alek’s complexion is far from that chocolate brown depicted on these images. She has no skin texture which results in the images being ultra-flat and cannot tell where her thigh and shin begin because that knee has been polished to the bone! Fashion is an illusion after all selling hope!

I had to chuckle when I read this line; “Alek styled like an African princess” – really, wonder which African prices inspired this shoot?

I need to get myself a pair of Melissa’s