I enjoyed this new LEGIT campaign with Minnie Dhlamini, great photography, lighting, location and styling. Fabulous concept – LookBook meets campaign vibe -that is well executed. Are you kidding me? Of course it helps to work with a cash cow like EDCON that is in possession of a MAH-JOR budget that can stretch!
The photography mood and reference reminded me of Beyonce’s two videos; “Telephone” and “Why Don’t you Love Me”. I actually dig this new trend of washed out photography (I am sure there is a fancy name for it but for now“washed out” will do).
Looking good Team Edcon!
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