Friday, 2 March 2012

Exclusive | Floral Raffia Online Store Launch

"Johannesburg, South Africa: The Floral Raffia brand is launching a classic and trendy ready‐towear range as well as styling and image consulting services through their online store on 3 March 2012. The aim of the store is to provide convenience for women striving to maintain a work‐social‐home life balance, reach their goals and look great in the process. Since its inception in October 2010, Floral Raffia’s key focus has been on providing custom made garments, styling and image solutions to its clients.

The launch will thus see Floral Raffia releasing its first ready to wear line. The brand’s aesthetic speaks to women between the ages of 21‐35 who are simple yet urban chic in their style. Owners of the brand, Phetola Mofokeng and Lesego‐Tshepang Sedumedi describe the line as “Eclectic and versatile with unique attention to the finishing touches”. They furthermore speak of the brand as “Clothing that women will appreciate because of its simplicity and elegance”.

Floral Raffia garments are 100 % proudly South African. Each garment is individually designed, and produced. Quantities are also kept at an exclusive minimum. Therefore customers do not run the risk of purchasing garments that 20 other people have purchased.

The online store will be one of the few of its kind in the South African Fashion retailing sector to operate not only within South Africa and Africa, but internationally as well. With its competitive turnaround times in its delivery of the garments, high picture quality in the display of the clothing sold and world class security, the shopping experience on the Floral Raffia site is of supreme quality and in a class of its own.

Floral Raffia has recognised the online shopping space as a huge opportunity in the Southern African market. Thus the key focus for Floral Raffia over the next 5 years will be to market and grow their ready to wear range through their online E‐store.

The online store will operate internationally with the capabilities to deliver clothing ordered through its E‐store to Africa, UK, Asia and the USA. Floral Raffia aims to be the largest online fashion retailer in Southern Africa in the next 5 years. Floral Raffia is furthermore a “Business with a purpose”.

 It aims to create on‐going and sustainable social change by partnering with NGO’s. Thus a portion of the proceeds from sales will go to a home called New Life Centre. New Life Centre is a non‐profit organisation that rehabilitates teenage girls and women who were in the sex industry and as well as those who are at risk of being lured into the industry.

The teens will also be supported through the following initiatives:
• Mentor Sessions
• Life Skills training
• Career Workshops"

From The Desk Of:
The Floral Raffia Team
( Lesego‐Tshepang Sedumedi and Phetola Mofokeng)
Tel: 072 061 9532 / 079 570 8841


Looking forward to the launch and super excited for Lesego, Phetola and their team. STIR IT UP and LET THEM SIMMER IN IT chirl!

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